The digital monolith that is Amazon, the biggest, baddest Bad Influence of them all, has launched a shoe and handbag specialty site. Endless features FREE overnight shipping, free return shipping, 365-day returns, 110% price guarantee and a hefty list of brands from which to choose.
All that is great, right? Well, it ain't nothin' compared to this site's real genius. Endless has a interface that is...I really don't have words to describe it. It's that good. Want a pair of shoes? You can refine your search in any number of ways. Want to look for boots? Great - select boots. But what if you just want black or grey boots? Click on those colors to refine your search. You say BCBG Max Azria and Bandolino are your favorite lines? Narrow it to just find boots from those makers. Oh, and narrow it down to your size so it doesn't show you anything that won't fit you.
Another amazing thing about the site is its images. Mouse over the image of a shoe or bag. Instantly you get a zoom image that floats based on where you mouse. No pop-up windows for detailed views; no slowly-resolving zoom-ins. It is incredible.
Of course, I haven't ordered anything from them yet. (Give me a break, I've already done a lot of shopping lately and they just launched two days ago.) I think I did manage to BI someone into a handbag I found on the site, though. And I'm not sure when I will order something -- I might just so I can see what their service is like. But it's mighty hard to ignore the call of my 14% cash back through Lucky Rewards from Zappos.
Go forth and shop.